{"id":238630,"date":"2022-07-12T11:43:33","date_gmt":"2022-07-12T11:43:33","guid":{"rendered":"http:\/\/www.communicationxroads.com\/?p=238630"},"modified":"2022-08-10T10:26:34","modified_gmt":"2022-08-10T10:26:34","slug":"ghost-in-the-machine","status":"publish","type":"post","link":"https:\/\/www.communicationxroads.com\/?p=238630","title":{"rendered":"Ghost in the machine"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.17.4″ _module_preset=”default”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” column_structure=”1_2,1_2″ theme_builder_area=”post_content”][et_pb_column _builder_version=”4.17.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

In the 21st century, anything is possible.<\/p>\n

Advancements within technology make it possible to understand and analyse all online visits, and consequently reveal insights into data.<\/p>\n

Data and social media go hand in hand. When we use our social media platforms to celebrate or commiserate, fill in forms\u00a0 and profiles about ourselves, and buy and sell, a little piece about our lives is being gathered and saved by the algorithms. These data points of \u201cus\u201d can be brought together and harnessed to drive the signposts of business forward: like a better business sales strategy or targeted marketing campaigns.<\/p>\n

A recent post by Ryan Barretto in Sprout Social explains how he believes that social media intelligence is the next data frontier: https:\/\/sproutsocial.com\/insights\/social-media-intelligence\/<\/a><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.17.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”http:\/\/www.communicationxroads.com\/wp-content\/uploads\/2022\/07\/Ghost-.jpg” _builder_version=”4.17.4″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Ghost” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

In the 21st century, anything is possible. Advancements within technology make it possible to understand and analyse all online visits, and consequently reveal insights into data. Data and social media go hand in hand. When we use our social media platforms to celebrate or commiserate, fill in forms\u00a0 and profiles about ourselves, and buy and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-238630","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nGhost in the machine - Communication Crossroads<\/title>\n<meta name=\"description\" content=\"social media intelligence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.communicationxroads.com\/?p=238630\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ghost in the machine - Communication Crossroads\" \/>\n<meta property=\"og:description\" content=\"social media intelligence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.communicationxroads.com\/?p=238630\" \/>\n<meta property=\"og:site_name\" content=\"Communication Crossroads\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/communicationxroads\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-12T11:43:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T10:26:34+00:00\" \/>\n<meta name=\"author\" content=\"Liz Walder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommXroads\" \/>\n<meta name=\"twitter:site\" content=\"@CommXroads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz Walder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.communicationxroads.com\/?p=238630\",\"url\":\"https:\/\/www.communicationxroads.com\/?p=238630\",\"name\":\"Ghost in the machine - 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