{"id":238637,"date":"2022-08-10T10:35:24","date_gmt":"2022-08-10T10:35:24","guid":{"rendered":"http:\/\/www.communicationxroads.com\/?p=238637"},"modified":"2022-08-10T10:40:46","modified_gmt":"2022-08-10T10:40:46","slug":"are-you-sitting-comfortably","status":"publish","type":"post","link":"https:\/\/www.communicationxroads.com\/?p=238637","title":{"rendered":"Are you sitting comfortably?"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;http:\/\/www.communicationxroads.com\/wp-content\/uploads\/2022\/08\/Sitting-comfortably.png&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;Sitting comfortably&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>Did you know that storytelling is part of communication?\u00a0<\/p>\n<p>The best storytellers create fluid messaging that meets customers wherever they interact with a brand. Whether it&#8217;s in an actual store, via social media, or through written content, a good story helps customers to learn more about the company&#8217;s products and services in the places they prefer.\u00a0<\/p>\n<p>Authentic storytelling also means as author, you create a single trusted voice to use in all of your marketing and outreach materials. While defining your brand voice is a first step to being seen as genuine among prospective buyers and users, you must be aware that telling your story won&#8217;t be the same across all channels.<\/p>\n<p>The customer journey consists of the following steps:\u00a0<\/p>\n<ul>\n<li>Awareness<\/li>\n<li>Consideration<\/li>\n<li>Evaluation<\/li>\n<li>Purchase<\/li>\n<li>Experience<\/li>\n<li>Loyalty<\/li>\n<li>Advocate<\/li>\n<\/ul>\n<p>\u00a0&#8230; and storytelling should be a part of each step.<\/p>\n<p>Customers also have expectations on what they want to see and received, so the story has to include relevance, personalisation and brand value, otherwise the customer will lose interest.\u00a0<\/p>\n<p>The bottom line is that the more specific a brand can be to a user\u2019s interests and needs, the more likely they will end up getting a sale!<\/p>\n<p>In this article, Aerien Mull, VP of creative at Brunet-Garc\u00eda discusses authentic storytelling in healthcare: <a href=\"Did%20you know that storytelling is part of communication?   The best storytellers create fluid messaging that meets customers wherever they interact with a brand. Whether it's in an actual store, via social media, or through written content, a good story helps customers to learn more about the company's products and services in the places they prefer.  Authentic Storytelling also means as author, you create a single trusted voice to use in all of your marketing and outreach materials. While defining your brand voice is a first step to being seen as genuine among prospective buyers and users, you must be aware that telling your story won't be the same across all channels.  The customer journey consists of the following steps:  \u2022\tAwareness \u2022\tConsideration \u2022\tEvaluation \u2022\tPurchase \u2022\tExperience \u2022\tLoyalty \u2022\tAdvocate  and storytelling should be a part of each step.  Customers also have expectations on what they want to see and received, so the story has to include relevance, personalisation and brand value, otherwise the customer will lose interest.  The bottom line is that the more specific a brand can be to a user\u2019s interests and needs, the more likely they will end up getting a sale!  In this article, Aerien Mull, VP of creative at Brunet-Garc\u00eda discusses authentic storytelling in healthcare: https:\/\/musebycl.io\/health\/why-authentic-storytelling-so-critical-healthcare\">https:\/\/musebycl.io\/health\/why-authentic-storytelling-so-critical-healthcare<\/a><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Did you know that storytelling is part of communication?\u00a0 The best storytellers create fluid messaging that meets customers wherever they interact with a brand. Whether it&#8217;s in an actual store, via social media, or through written content, a good story helps customers to learn more about the company&#8217;s products and services in the places they [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_mi_skip_tracking":false,"footnotes":""},"categories":[17,1],"tags":[20,19],"class_list":["post-238637","post","type-post","status-publish","format-standard","hentry","category-communication","category-uncategorized","tag-communication","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you sitting comfortably? - Communication Crossroads<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.communicationxroads.com\/?p=238637\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you sitting comfortably? - Communication Crossroads\" \/>\n<meta property=\"og:description\" content=\"Did you know that storytelling is part of communication?\u00a0 The best storytellers create fluid messaging that meets customers wherever they interact with a brand. Whether it&#039;s in an actual store, via social media, or through written content, a good story helps customers to learn more about the company&#039;s products and services in the places they [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.communicationxroads.com\/?p=238637\" \/>\n<meta property=\"og:site_name\" content=\"Communication Crossroads\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/communicationxroads\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-10T10:35:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T10:40:46+00:00\" \/>\n<meta name=\"author\" content=\"Liz Walder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CommXroads\" \/>\n<meta name=\"twitter:site\" content=\"@CommXroads\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz Walder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.communicationxroads.com\/?p=238637\",\"url\":\"https:\/\/www.communicationxroads.com\/?p=238637\",\"name\":\"Are you sitting comfortably? - Communication Crossroads\",\"isPartOf\":{\"@id\":\"https:\/\/www.communicationxroads.com\/#website\"},\"datePublished\":\"2022-08-10T10:35:24+00:00\",\"dateModified\":\"2022-08-10T10:40:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.communicationxroads.com\/#\/schema\/person\/45d971c4f1bdf38b32d83177c906e5ab\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.communicationxroads.com\/?p=238637#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.communicationxroads.com\/?p=238637\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.communicationxroads.com\/?p=238637#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.communicationxroads.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are you sitting comfortably?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.communicationxroads.com\/#website\",\"url\":\"https:\/\/www.communicationxroads.com\/\",\"name\":\"Communication Crossroads\",\"description\":\"Delivering social media to business and beyond\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.communicationxroads.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.communicationxroads.com\/#\/schema\/person\/45d971c4f1bdf38b32d83177c906e5ab\",\"name\":\"Liz Walder\",\"description\":\"Social media strategist at Communication Crossroads Limited\",\"url\":\"https:\/\/www.communicationxroads.com\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are you sitting comfortably? - Communication Crossroads","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.communicationxroads.com\/?p=238637","og_locale":"en_GB","og_type":"article","og_title":"Are you sitting comfortably? - Communication Crossroads","og_description":"Did you know that storytelling is part of communication?\u00a0 The best storytellers create fluid messaging that meets customers wherever they interact with a brand. Whether it's in an actual store, via social media, or through written content, a good story helps customers to learn more about the company's products and services in the places they [&hellip;]","og_url":"https:\/\/www.communicationxroads.com\/?p=238637","og_site_name":"Communication Crossroads","article_publisher":"https:\/\/www.facebook.com\/communicationxroads\/","article_published_time":"2022-08-10T10:35:24+00:00","article_modified_time":"2022-08-10T10:40:46+00:00","author":"Liz Walder","twitter_card":"summary_large_image","twitter_creator":"@CommXroads","twitter_site":"@CommXroads","twitter_misc":{"Written by":"Liz Walder","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.communicationxroads.com\/?p=238637","url":"https:\/\/www.communicationxroads.com\/?p=238637","name":"Are you sitting comfortably? - Communication Crossroads","isPartOf":{"@id":"https:\/\/www.communicationxroads.com\/#website"},"datePublished":"2022-08-10T10:35:24+00:00","dateModified":"2022-08-10T10:40:46+00:00","author":{"@id":"https:\/\/www.communicationxroads.com\/#\/schema\/person\/45d971c4f1bdf38b32d83177c906e5ab"},"breadcrumb":{"@id":"https:\/\/www.communicationxroads.com\/?p=238637#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.communicationxroads.com\/?p=238637"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.communicationxroads.com\/?p=238637#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.communicationxroads.com\/"},{"@type":"ListItem","position":2,"name":"Are you sitting comfortably?"}]},{"@type":"WebSite","@id":"https:\/\/www.communicationxroads.com\/#website","url":"https:\/\/www.communicationxroads.com\/","name":"Communication Crossroads","description":"Delivering social media to business and beyond","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.communicationxroads.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.communicationxroads.com\/#\/schema\/person\/45d971c4f1bdf38b32d83177c906e5ab","name":"Liz Walder","description":"Social media strategist at Communication Crossroads Limited","url":"https:\/\/www.communicationxroads.com\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=\/wp\/v2\/posts\/238637"}],"collection":[{"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238637"}],"version-history":[{"count":3,"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=\/wp\/v2\/posts\/238637\/revisions"}],"predecessor-version":[{"id":238642,"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=\/wp\/v2\/posts\/238637\/revisions\/238642"}],"wp:attachment":[{"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.communicationxroads.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}