In the 21st century, anything is possible.
Advancements within technology make it possible to understand and analyse all online visits, and consequently reveal insights into data.
Data and social media go hand in hand. When we use our social media platforms to celebrate or commiserate, fill in forms and profiles about ourselves, and buy and sell, a little piece about our lives is being gathered and saved by the algorithms. These data points of “us” can be brought together and harnessed to drive the signposts of business forward: like a better business sales strategy or targeted marketing campaigns.
A recent post by Ryan Barretto in Sprout Social explains how he believes that social media intelligence is the next data frontier: https://sproutsocial.com/insights/social-media-intelligence/
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